Alicia Keys’ Acapella Version of ‘No One’ Shines Bright in Tiffany & Co’s Newest Ad Campaign: Exclusive

For the past couple of seasons, New York City jeweler Tiffany & Co. has been working with musicians and celebrities–Lady Gaga, Janelle Monae and Zoe Kravitz, to name a few–to meld pop culture’s musical ideals with Tiffany’s aesthetic ones. This season, the luxury jeweler tapped songstress Alicia Keys.

On October 3, Tiffany & Co. exclusively unveiled their newest video ad campaign, “Believe in Love,” on Billboard, showing real couples from all backgrounds (their identities will later be revealed through a multilayer digital storytelling campaign) holding, grazing and touching hands while Keys sings her track “No One” acapella in the background.


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